Brewdog's Inugami Shochu to push the low abv trend
06 March, 2020
Brewdog Distilling master distiller Steven Kersely says its new shochu brand will further develop the low abv market in the UK.
Brewdog launches Inugami Shochu brand in UK
02 March, 2020
Brewdog Distilling has launched its own shochu brand called Inugami Shochu which will be available in the UK through the company’s Brewdog bars.
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Ben Branson
Ben Branson: Why non-alcoholic pricing is right
The pricing structure of non-alcoholic spirits has a high level of elasticity - there’s already a broad spectrum of price points which consumers are trying to navigate.
